Tag Archives: TV advertising

A return to Mad Men (in reverse)?

I’ve got a pitch for a beer advert: A group of lads in an office sitting around, shake up a can of beer (let’s call it Fosternberg) and hand it to a young secretary. She looks up, pleased to be … Continue reading

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Lies, damn lies and marketing statistics

Have you seen those adverts, typically for cosmetics, with incredible claims about how many people agree that the product is the best ever? These stats seem de rigueur these days: “98% of women agreed that this deodorant worked better than … Continue reading

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Proctor and risky gamble

For the second year, Procter and Gamble is running a Mother’s Day themed advert. The concept behind the advert is pretty good – focusing on mothers by, not focusing on the mum. The mum is always in the background, quietly … Continue reading

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99 problems: the soundtrack is one

Gaming and advertising are converging. In-game advertising has been around for years, according to Wikipedia:  “The earliest known IGA was the 1978 computer game Adventureland, which inserted a self-promotional advertisement for its next game, Pirate Adventure. The earliest known commercial IGA occurred in … Continue reading

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Beauty is in the eye…

M&S launched a new advertising campaign this week, focusing on its fashion ranges. Two new TV adverts have been unveiled, entitled Rendezvous and The Date, shot by none other than Jordon Scott (daughter of world famous director Ridley). A range … Continue reading

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New bit of tech (Part 2)

Microsoft yesterday launched the second wave of its home PC adverts. This time our protagonist is Cheryl, another luddite with a four year old PC this time (seriously, how often should you have to replace a home PC?). The advert follows … Continue reading

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Time to Tab in

I thought I’d do a quick part 2 on my Galaxy Tab advert review. The last post was on Samsung’s poster adverts for its new device, the Galaxy Tab 10.1. The South Koreans have also made a rather splendid commercial … Continue reading

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