Tag Archives: Tesco

Fork and sweet(fire)

This is one of the stingiest freebies I’ve ever seen. The free ‘fork’ attached to a packet of Tesco’s Finest* Sweetfire® baby beetroot in Sweetfire® marinade (look very carefully). It’s not so much that it’s a pathetic excuse for a fork, but … Continue reading

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Terms and conditions do not apply

Any marketer will have anecdotes about a great piece of creative design ruined by acres of legal or regulatory small print slapped on top of it.   Tesco has been quite clever about this and designed a car insurance campaign … Continue reading

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What comes after 4?

Ok, this is a rhetorical question, despite having a BA, I’m actually ok at maths. I’m talking about Apple’s eagerly awaited iPhone 5 or possibly iPhone 4g. Or even iPhone 4S. Who knows? Well Steve Jobs probably does, but this … Continue reading

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