Tag Archives: Outdoor advertising

Deal or steal?

The free cinema ticket offer in this ad caught my eye. I’ve written about the cinema deals before, and, (sad though it is) my brain leapt to work out the value of this offer. A free cinema  ticket with three … Continue reading

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When Lady Luck doesn’t smile, the pub beckons

Sometimes working in marketing gives you the opportunity to do something a bit different. Vouchers for 10%-off-this and £5-off-that all have their place, but sometimes it’s about making people feel special and raising a smile. This poster outside a pub … Continue reading

Posted in Positive marketing, Promotion | Tagged , , , , , | 1 Comment

Perils of too many words

Short copy. Long copy. Both have their place in outdoor advertising. Generally, short copy works best, a simple, punchy message is easy to get across. A message that isn’t clear at first, but is short enough to remember and get … Continue reading

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