Tag Archives: marketing

Sell the story

Marketing using the power of the story. Continue reading

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Opinion Leaders? What would Bond do?

Heineken has announced that it is continuing it’s partnership with the James Bond franchise to promote its beer in a marketing campaign hitting the streets this September. The relationship between beer and Bond seems to favour Heineken more than Ian … Continue reading

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QR so beautiful to me

Barcodes and me In 1992, having saved up my pocket money, I became the proud owner of the pinnacle of early 90s games technology – the Barcode Battler. The machine (which featured on Blue Peter) promised to turn every day … Continue reading

Posted in Promotion | Tagged , , , , , , , , | 2 Comments

When Lady Luck doesn’t smile, the pub beckons

Sometimes working in marketing gives you the opportunity to do something a bit different. Vouchers for 10%-off-this and £5-off-that all have their place, but sometimes it’s about making people feel special and raising a smile. This poster outside a pub … Continue reading

Posted in Positive marketing, Promotion | Tagged , , , , , | 1 Comment

It’s only a damn tea-towel!

I’m all for a bit of hyperbole in copywriting. If you can’t get excited about a product you’re marketing, how can you expect anyone else to interested on it? Whether your product is going to set the world on fire … Continue reading

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Time to browse elsewhere?

Like many people, I’m limited by the software I can use at work. I can’t download alternative browsers, install widgets or use alternatives to the programmes that have been selected by our IT department. It’s sometimes frustrating, but that’s life, … Continue reading

Posted in Attention to detail, Bad communications, First impressions | Tagged , , , , | Leave a comment

Reality bites

Marketing folk are famous for their use of hyperbole. Far fetched claims and unlikely outcomes are our bread and butter, but the packaging on this toy made me smile. Features include ‘real’ sounds. No one has ever seen a real … Continue reading

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