I’ve been spending a bit of time using Photoshop lately. I’m not very good at it which makes it easy … More
Marketing using the power of the story.
Heineken has announced that it is continuing it’s partnership with the James Bond franchise to promote its beer in a … More
Barcodes and me In 1992, having saved up my pocket money, I became the proud owner of the pinnacle of … More
Sometimes working in marketing gives you the opportunity to do something a bit different. Vouchers for 10%-off-this and £5-off-that all … More
I’m all for a bit of hyperbole in copywriting. If you can’t get excited about a product you’re marketing, how … More
Like many people, I’m limited by the software I can use at work. I can’t download alternative browsers, install widgets … More