Tag Archives: Google

HTC vs Acer. Marketing goes head to head

I realise this blog is starting to expose themes in my life – namely marcomms, technology and er, chocolate.  This post features two of those. Adverts for technology tend to jump out at me. I’m a bit of a gadget lover – … Continue reading

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It’s FAB

Google’s new ad campaign, promoting their voice search feature is puzzling. Ok, they’ve spelt popular search terms fo-net-ick-ally, it’s very clever, but it’s not great marketing. Why? Firstly, like any marketing 101 course  teaches, you sell the sizzle not the … Continue reading

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