Tag Archives: Features and Benefits

New bit of tech (Part 2)

Microsoft yesterday launched the second wave of its home PC adverts. This time our protagonist is Cheryl, another luddite with a four year old PC this time (seriously, how often should you have to replace a home PC?). The advert follows … Continue reading

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Time to Tab in

I thought I’d do a quick part 2 on my Galaxy Tab advert review. The last post was on Samsung’s poster adverts for its new device, the Galaxy Tab 10.1. The South Koreans have also made a rather splendid commercial … Continue reading

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Time to Tab out

I was a bit irritated seeing this advert today. It’s probably a bit irrational; probably very irrational given that I work in marketing. But it felt like Samsung were rubbishing one of their own products, one that I purchased less … Continue reading

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New bit of tech?

Two adverts sparked my interest this week, well more than two, but two that have a common thread that I want to look at. Apple’s iPad2 advert “We believe”, and Microsoft’s Windows 7 offering “Linsday’s New PC”. The two companies’ … Continue reading

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It’s FAB

Google’s new ad campaign, promoting their voice search feature is puzzling. Ok, they’ve spelt popular search terms fo-net-ick-ally, it’s very clever, but it’s not great marketing. Why? Firstly, like any marketing 101 course  teaches, you sell the sizzle not the … Continue reading

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