Tag Archives: Costa

Don’t forget to drip!

It seems, these days, that there are certain markets where differentiation is a tricky thing to pull off. Big chain hotels are so alike that it would be easy to forget whether you were staying in a Jury’s Inn, Premier … Continue reading

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A reward for your loyalty?

I’m a bit of a sucker for customer loyalty schemes. I’m aware that companies are ‘mining’ my data. Almost every time I use such a scheme, the time, date, method of purchase, the whole lot is being fed into a database. Aggregated … Continue reading

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The cost of a good coffee part 2

Interestingly, a great antidote to my last post on coffee adverts appeared in today’s Metro newspaper. Costa’s advert features a picture of Ace Valino, the winner of 2011’s Barista of the Year award. It’s cheesy, Americanised (although the brand is … Continue reading

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