Tag Archives: Copywriting

Buy buy buy!

I like to think of emails you get from companies that you’ve used in the past a little like a virtual version of the welcome you get when you walk back into a shop. So I find messages like the … Continue reading

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When Lady Luck doesn’t smile, the pub beckons

Sometimes working in marketing gives you the opportunity to do something a bit different. Vouchers for 10%-off-this and £5-off-that all have their place, but sometimes it’s about making people feel special and raising a smile. This poster outside a pub … Continue reading

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It’s only a damn tea-towel!

I’m all for a bit of hyperbole in copywriting. If you can’t get excited about a product you’re marketing, how can you expect anyone else to interested on it? Whether your product is going to set the world on fire … Continue reading

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Reality bites

Marketing folk are famous for their use of hyperbole. Far fetched claims and unlikely outcomes are our bread and butter, but the packaging on this toy made me smile. Features include ‘real’ sounds. No one has ever seen a real … Continue reading

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