Marketing using the power of the story.
Have you seen those adverts, typically for cosmetics, with incredible claims about how many people agree that the product is … More
We all want to keep our websites current and fresh. Social media plugins are a great way to do this … More
Barcodes and me In 1992, having saved up my pocket money, I became the proud owner of the pinnacle of … More
Sometimes working in marketing gives you the opportunity to do something a bit different. Vouchers for 10%-off-this and £5-off-that all … More
I’m all for a bit of hyperbole in copywriting. If you can’t get excited about a product you’re marketing, how … More
When you’ve got some exciting news people want to hear, the best way to build that excitement… is to do … More