Tag Archives: Bill board

A lot of waffle

Not-for-profit marketing This post represented something of an ethical quandary for me. To date, the communications I’ve critiqued, good or bad, have been straightforward commercial projects. As such, their success or failure can be measured directly by the ROI (return … Continue reading

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HTC vs Acer. Marketing goes head to head

I realise this blog is starting to expose themes in my life – namely marcomms, technology and er, chocolate.  This post features two of those. Adverts for technology tend to jump out at me. I’m a bit of a gadget lover – … Continue reading

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It’s FAB

Google’s new ad campaign, promoting their voice search feature is puzzling. Ok, they’ve spelt popular search terms fo-net-ick-ally, it’s very clever, but it’s not great marketing. Why? Firstly, like any marketing 101 course  teaches, you sell the sizzle not the … Continue reading

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