Tag Archives: Bad communications

Banners to be banned

Now that everyone has the tools to be a web designer, digital artist and online entrepreneur, it’s easy to come across badly designed websites, poor graphics and badly conceived businesses online. If you want to create a website purely for … Continue reading

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The future’s bright, but it certainly isn’t Orange.

Some posts almost write themselves. There’s no doubt that it’s good practise to monitor your customers’ experiences with your company. Surveys, focus groups and online feedback forms are all good ways to do this. However, this communication must be absolutely … Continue reading

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Customer Service: a question of choice

Customer service is an interesting concept, I can’t help thinking it increasingly different things to different people. For example In a coffee shop, is it good when the staff strike up conversation with you? Or is the less said the … Continue reading

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Don’t forget to drip!

It seems, these days, that there are certain markets where differentiation is a tricky thing to pull off. Big chain hotels are so alike that it would be easy to forget whether you were staying in a Jury’s Inn, Premier … Continue reading

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It’s only a damn tea-towel!

I’m all for a bit of hyperbole in copywriting. If you can’t get excited about a product you’re marketing, how can you expect anyone else to interested on it? Whether your product is going to set the world on fire … Continue reading

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Time to browse elsewhere?

Like many people, I’m limited by the software I can use at work. I can’t download alternative browsers, install widgets or use alternatives to the programmes that have been selected by our IT department. It’s sometimes frustrating, but that’s life, … Continue reading

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Reality bites

Marketing folk are famous for their use of hyperbole. Far fetched claims and unlikely outcomes are our bread and butter, but the packaging on this toy made me smile. Features include ‘real’ sounds. No one has ever seen a real … Continue reading

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