Tag Archives: adverts

When Lady Luck doesn’t smile, the pub beckons

Sometimes working in marketing gives you the opportunity to do something a bit different. Vouchers for 10%-off-this and £5-off-that all have their place, but sometimes it’s about making people feel special and raising a smile. This poster outside a pub … Continue reading

Posted in Positive marketing, Promotion | Tagged , , , , , | 1 Comment

Beauty is in the eye…

M&S launched a new advertising campaign this week, focusing on its fashion ranges. Two new TV adverts have been unveiled, entitled Rendezvous and The Date, shot by none other than Jordon Scott (daughter of world famous director Ridley). A range … Continue reading

Posted in Fashion marketing | Tagged , , , , , , , , | Leave a comment

Terms and conditions do not apply

Any marketer will have anecdotes about a great piece of creative design ruined by acres of legal or regulatory small print slapped on top of it.   Tesco has been quite clever about this and designed a car insurance campaign … Continue reading

Posted in Marketing techniques | Tagged , , , , , , | 1 Comment

Time to Tab out

I was a bit irritated seeing this advert today. It’s probably a bit irrational; probably very irrational given that I work in marketing. But it felt like Samsung were rubbishing one of their own products, one that I purchased less … Continue reading

Posted in Features vs Benefits | Tagged , , , , , , , , , , , , | 2 Comments

If Carlsberg made rubbish adverts…

Beer commercials are a bit like World Cup finals, either dazzling displays of craft and ingenuity, or embarrassing flops performed in front of an audience of millions. Carlsberg has launched a new TV spot which falls into the latter category. The Danish … Continue reading

Posted in Bad communications, Bad TV adverts | Tagged , , , , , , , , | 2 Comments

HTC vs Acer. Marketing goes head to head

I realise this blog is starting to expose themes in my life – namely marcomms, technology and er, chocolate.  This post features two of those. Adverts for technology tend to jump out at me. I’m a bit of a gadget lover – … Continue reading

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