Category Archives: Uncategorized

Unreal

I’ve been spending a bit of time using Photoshop lately.  I’m not very good at it which makes it easy to spot a crap job.     Something about this picture of Miranda Kerr didn’t look quite right. It appears … Continue reading

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Missing the point

Funny how the details matter. First that this archer’s clothes seem very out of date, secondly, and more significantly,  that the targets are behind her, apparently she’s aiming the wrong way.  So there we have the take away messages: old … Continue reading

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Proctor and risky gamble

For the second year, Procter and Gamble is running a Mother’s Day themed advert. The concept behind the advert is pretty good – focusing on mothers by, not focusing on the mum. The mum is always in the background, quietly … Continue reading

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Don’t forget to drip!

It seems, these days, that there are certain markets where differentiation is a tricky thing to pull off. Big chain hotels are so alike that it would be easy to forget whether you were staying in a Jury’s Inn, Premier … Continue reading

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A reward for your loyalty?

I’m a bit of a sucker for customer loyalty schemes. I’m aware that companies are ‘mining’ my data. Almost every time I use such a scheme, the time, date, method of purchase, the whole lot is being fed into a database. Aggregated … Continue reading

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Reality bites

Marketing folk are famous for their use of hyperbole. Far fetched claims and unlikely outcomes are our bread and butter, but the packaging on this toy made me smile. Features include ‘real’ sounds. No one has ever seen a real … Continue reading

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Brand retrofit

There are two British Airways. One is a bastion of the Great Britain that still exists in the minds of Daily Mail readers and on re-runs of Heart Beat, where Britain is all about stiff upper-lips, complaining about the weather and … Continue reading

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