Deal or steal?

The free cinema ticket offer in this ad caught my eye.

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Esso advert Worthing train station

I’ve written about the cinema deals before, and, (sad though it is) my brain leapt to work out the value of this offer. A free cinema  ticket with three £30 fill ups. So that’s a ~£7 ticket free, after three visits and £90.

It doesn’t seem like such an amazing offer, especially given that Esso won’t have paid full price for the tickets.

On the flip side, the drive thru theme does have a good resonance with the target audience, (apart from the fact that it is displayed at a train station!).

It’s a mixed bag, the ad wouldn’t persuade me to pick out Esso on its own, but if I’d got my first token, I might be tempted to go there over a competitor.

But sometimes, in a highly competitive environment like oil, that slight edge is all you need.

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About Sam Elfer

Blogging about writing
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