I know it’s a minor thing for many people, but putting an advert in a national newspaper with an error in the main copy is enough for me to question a company’s attention to detail. Perhaps that shouldn’t matter, but for a premium fashion label, it really should.
What’s more frustrating is that this ad has been running for some time, surely someone has reviewed it since it appeared in print.
We’ve all made silly typos, often exacerbated by smartphones’ auto-complete function, but that doesn’t excuse basic errors. If anything it highlights the value of having work checked before it is released, even if it’s just a once over by a colleague. After all, as Radiohead pointed out, ‘we all make istakes’.