It seems, these days, that there are certain markets where differentiation is a tricky thing to pull off. Big chain … More
Tag: Costa
A reward for your loyalty?
I’m a bit of a sucker for customer loyalty schemes. I’m aware that companies are ‘mining’ my data. Almost every time I … More
The cost of a good coffee part 2
Interestingly, a great antidote to my last post on coffee adverts appeared in today’s Metro newspaper. Costa’s advert features a … More